Idealista Launches Innovative New Listing Enhancement Product

May 4, 2020
Share this Post: 

Spanish #1 portal idealista has launched Virtual Home Staging to let agents show off the potential of their listings via idealista’s proprietary technology.

The new listing enhancement product lets users see how a space in a home or an office would look once renovated and decorated by adding new furniture, painting the walls or changing the lighting. The technology can even be used on gardens and terraces to add a bit of greenery to the picture. 

Check out the before and after sliders on the examples on idealista’s website and we’re sure you’ll agree that this new feature is not just a gimmick. As users increasingly demand more immersive viewing experiences and ash strapped agents want to see more bang for their buck, this might be something that we see copied across portals around the world before too long.

Making run-down or gutted properties seem appealing to potential buyers on property portals is always a tough ask, and we look forward to perusing idealista and letting this new tool show us how drab properties could look with some TLC.

May 4, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Short Term Rentlas Airbnb Oyo Jll
Short Term Rentals Roundup: Airbnb Appointment, OYO IPO and a New Rival

There have been a few important pieces of news coming from the world of short-term and vacation rentals this week....

Read More
Zillow Housing Data
Zillow in Legal Battle for Cheap Local Housing Data

American real estate giant Zillow is backing proposed legislation in Michigan which would significantly reduce the cost of procuring property...

Read More
Prosus Trying To Buy Cian
Prosus Owned Horizontal Avito Reportedly Close To Acquiring Leading Property Vertical Cian

According to reports in Russia, leading horizontal player Avito is trying to buy leading real estate marketplace company Cian.ru. According...

Read More
Adevinta Fintech With Marketplaces Report
The Future is Pairing Fintech with Marketplaces According to New Adevinta Report

The returns of fintech enabled marketplace businesses are far superior to those of marketplaces without fintech capabilities according to a...

Read More

Popular News