Idealista Launches Innovative New Listing Enhancement Product

May 4, 2020
Share this Post: 

Spanish #1 portal idealista has launched Virtual Home Staging to let agents show off the potential of their listings via idealista’s proprietary technology.

The new listing enhancement product lets users see how a space in a home or an office would look once renovated and decorated by adding new furniture, painting the walls or changing the lighting. The technology can even be used on gardens and terraces to add a bit of greenery to the picture. 

Check out the before and after sliders on the examples on idealista’s website and we’re sure you’ll agree that this new feature is not just a gimmick. As users increasingly demand more immersive viewing experiences and ash strapped agents want to see more bang for their buck, this might be something that we see copied across portals around the world before too long.

Making run-down or gutted properties seem appealing to potential buyers on property portals is always a tough ask, and we look forward to perusing idealista and letting this new tool show us how drab properties could look with some TLC.

May 4, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

People Roundup 20 June 2024
People Roundup: CoStar Group, Holo, Dubizzle

This week's people roundup is finance-heavy, with two CFO appointments coming out of Asia and the United States.   CoStar...

Read More
Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1
Realtor.com Releases Next Stage of Its Buyer Agency Advertising Campaign

Realtor.com, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More

Editor's Pick