Idealista Launches Innovative New Listing Enhancement Product

May 4, 2020
Share this Post: 

Spanish #1 portal idealista has launched Virtual Home Staging to let agents show off the potential of their listings via idealista’s proprietary technology.

The new listing enhancement product lets users see how a space in a home or an office would look once renovated and decorated by adding new furniture, painting the walls or changing the lighting. The technology can even be used on gardens and terraces to add a bit of greenery to the picture. 

Check out the before and after sliders on the examples on idealista’s website and we’re sure you’ll agree that this new feature is not just a gimmick. As users increasingly demand more immersive viewing experiences and ash strapped agents want to see more bang for their buck, this might be something that we see copied across portals around the world before too long.

Making run-down or gutted properties seem appealing to potential buyers on property portals is always a tough ask, and we look forward to perusing idealista and letting this new tool show us how drab properties could look with some TLC.

May 4, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Onthemarket Debt
OnTheMarket To Be Sold? US Investor Pens Open Letter to Shareholders Outlining His Vision

This one is already a nominee for "most unexpected headline of 2023" at Online Marketplaces. A US investor by the...

Read More
General Atlantic
General Atlantic Nets $220m as it Divests from Swedish Portal Hemnet

The private equity firm General Atlantic has divested from Hemnet according to a press release issued by the Swedish portal...

Read More
Streeteasy Skyline
StreetEasy to Introduce Tools to Capture Seller Leads for Agents

StreetEasy is set to launch a trio of products that the Zillow-owned portal says will capture the highly lucrative seller...

Read More
Homely Financial Results
Homely Officially Becomes Australia's #3 Portal

Industry-owned portal Homely has revealed that it became Australia's number three portal for the first time in 2022, based on...

Read More

Editor's Pick