IEBS presents the 2020 trend analysis for the future of HR

Silvia Castro Betancourt

December 16, 2019

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Technology is advancing by leaps and bounds and companies must increasingly be aware of the changes that will affect them. Human Resources will have an enormous weight in new business strategy, as they will not have to face only the adoption of new digital processes, but also be in charge of the selection of technological talent that will mark the hiring of the following year.

IEBS has presented the trends in Human Resources for this 2020 that will stand out the most.

1. Specialization

One of the Human Resources trends that have been going hard for this 2020 is the incorporation of “very specialized and high-level talent as an implant”, says Anna Ribó, HR consultant and also, teacher of the Master in Management IEBS Human Resources 4.0. This will allow companies to temporarily have highly qualified profiles at a reasonable cost and that are able to face new challenges and drive the changes that may arise.

In addition, Ribó says that having very specialized external collaborators and on a temporary basis, offers organizations the advantage of nourishing their experience by being able to innovate and acquire knowledge in record time.

As Anna Ribó says, times are changing; companies no longer cannibalize talent, but now a new generation of experts will be able to generate experience, creativity and innovation, as well as collective talent.

2. Gamification

Another of the Human Resources forecasts for 2020 is gamification. This area will design training and internal communication plans in a motivating and simple way. This next year, gamification will be key in the business strategy contributing to the success of the selection, onboarding and training processes.

3. Employer Experience

Many companies have begun to implement the Employer Experience to make work activity a positive experience. When we talk about Human Resources 4.0, we refer to the use of new technologies: tools that can measure employee experience or analyze satisfaction survey results, among many others. The purpose of HR 4.0 is to know the experience of employees in their workplace.

On the other hand, it is important to mention endomarketing, that is, to generate campaigns and marketing strategies, not only focused on the client, but also on the commitment and preferences of the employees.

4. Employer branding

The employer branding is one of the Human Resources trends that will highlight this 2020 and deals with the image that a company gives to its customers, employees and especially to potential candidates.

More and more companies are focusing their efforts on creating a value proposition through this term, since a happy employee will be the best promoter of your business.

5. Team management

To take full advantage of the digital transformation and use it as a competitive advantage, companies must be able to collaborate and innovate. For this, new organizational models have appeared to carry out collaborative work. Therefore, management should focus on teams and not people.

It is important to determine if teams are able to achieve results, coordinate tasks, manage problems, improve processes, innovate, among other skills. Therefore, current companies require 4.0 leaders, that is, professionals who are able to develop and guide their teams taking into account technological changes to improve the productivity and efficiency of a company.

6. Big Data + Analytics

Currently, data analysis has become a fundamental practice for companies, especially when it comes to customers, as it provides them with relevant information, such as their buying habits or interests. As a trend for this 2020, it is expected that the analysis of employee-related data will also be important, since they provide information that can be applied to the improvement of the business.

In addition, in the Human Resources area it will be a plus to have a People Analytics system that allows you to discover how employees work and what aspects influence their productivity and motivation.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us February 26-27 for the Property Portal Watch Conference Bangkok 2020.

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Silvia Castro Betancourt

December 16, 2019

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.