To get the campaign started, the brand roped in some TikTok influencers to take the lead. Putting together some moves to the beat of the ballad in the background, the creators are seen promoting the brand with a monologue after their brief dancing rituals.
The core of the campaign, as the brand revealed, is to grab the attention of potential job seekers. Highlighting the difficulties people often face in finding jobs, the brand presents itself as an easy way out. As is apparent, the brand aims to spread the word, at a time when unemployment is a national concern.
“In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce. This collaboration aims to empower job seekers by creating awareness on the best way to search for jobs.”
Sashi Kumar, Managing Director, Indeed India
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