Indeed India kicks off its #IndeedPeDhoondo campaign with TikTok partnership

February 13, 2020
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Indeed, job portal giant, has recently announced that it has partnered with popular social video platform TikTok to boost its latest campaign under #IndeedPeDhoondo. Multiple TikTok personalities have joined in to help launch the initiative.

Basically, the campaign thrives on a specially tailored Indeed rap verse, upon which the creators have to produce their dancing videos - with #IndeedPeDhoondo in the description. The creator community of the platform has heartily embraced the hashtag, clocking 410 million views already. The campaign has been crafted and executed by Webenza.

To get the campaign started, the brand roped in some TikTok influencers to take the lead. Putting together some moves to the beat of the ballad in the background, the creators are seen promoting the brand with a monologue after their brief dancing rituals.

The core of the campaign, as the brand revealed, is to grab the attention of potential job seekers. Highlighting the difficulties people often face in finding jobs, the brand presents itself as an easy way out. As is apparent, the brand aims to spread the word, at a time when unemployment is a national concern.

“In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce. This collaboration aims to empower job seekers by creating awareness on the best way to search for jobs.”

Sashi Kumar, Managing Director, Indeed India

Read more here.

February 13, 2020

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