Industry veteran and agency owner has shot fire at Rightmove for failing to support real estate agents; Accuses the portal of lacking creativity on social media and puts too much support in tech development.
In a video interview, Simon Shinerock – Chairman of Choices Estate Agents, says the leading portal has “failed miserably” to show empathy for estate agents individually and as an industry.
"I have a website, I want to promote my website, they do everything possible to stop the traffic going from Rightmove to my website. Why can't they offer me an open market search on my website? Why can't they develop my business?” he asks.
In the interview, Shinerock also criticizes the portal for its lack of creativity. He says Rightmove's offering is more or less the same as when it launched, but that agents are now charged a huge amount more for the same product.
He describes Rightmove's proposition as 'purely passive’.
"How come Rightmove – the so-called leader in the portal business – has done nothing on social media? You could almost say they are anti-social media," Shinerock argues.
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