Jumia has chosen Egypt as its headquarters for a new technology hub. The company selected Egypt because of the country’s leaps and bounds in the field of information and communication technologies. The hub will offer services for not only the Egyptian market but the continent as a whole.
Hesham Safwat, CEO of Jumia Egypt, said:
“From the first day of laying the foundation of the technology center, Jumia has established Egypt as a center for launching and entrepreneurship in the electronic payment and digital technology fields in Africa.”
The technology center is a key part of Jumia’s Vision 2030 and Egypt is the perfect place to begin its path down the road to innovating the African sector as the country has been at the forefront of technological advancement.
The hub will also provide not only a space for innovation but job opportunities for youth through freelance digital jobs.
“...Expertise will be shared among the rest of the surrounding countries, in addition to electronic payment methods that customers can use easily, conveniently, and safely, as Jumia works side by side with the vision and direction of the Egyptian state that maximize the importance of digital transformation and financial inclusion.”
Part of that plan is JumiaPay, which will be at the center of the hub as the company works on establishing new ways to provide digital payment services.