KE Holdings is Leading the Portal World

November 4, 2020
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Chinese tech is the cream of the crop, but much of its inner workings are kept under wraps from the rest of the world. That is particularly the case for proptech.

KE Holdings, or Beike Zhaofang, which is currently public, is an online real estate broker similar to Zillow in the States. How it differentiates itself is that it has a market capitalization of about $80 billion, four times more than Zillow. 

Malcolm Myers, CEO at European Internet Ventures (EIV), had mentioned in a recent presentation, that he believes KE Holdings to be the biggest classifieds company in the world, not only leading the Chinese market but the global market, as well. 

KE Holding’s current goal is to further boost its platform to keep up with the impressive growth and traffic of its over two billion real estate listings. Working with Dgraph Labs, KE Holdings operates under open-source software as a way to maintain its highly popular and robust platform.

November 4, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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