Leju, E-House, and Alibaba Join Forces

August 1, 2020
Share this Post: 

Many companies turn to real estate as their next lucrative endeavor, and they’ll reach out to other likeminded companies for support as they dip their toes into the property industry.

Leju Holdings’ Executive Chairman Xin Zhou, has entered a number of agreements with E-House China Enterprise Holdings Limited, to acquire 56.19% interest in the issued share capital of Leju, making it a majority holder. Coming with it is Alibaba Group Holding Limited, which had recently entered a strategic partnership with E-House to offer online-offline real estate transactions, digital marketing, and after-sale services. 

Alibaba, which is a multinational technology company specializing in e-commerce, retail, internet, and technology, will aid E-House and Leju in the building of an online real estate marketing platform and digital transaction network. E-House will operate the online transaction services and Leju will be in control of the digital marketing services. 

One the partnerships, Zhou said:

"In the process of collaborating with E-House and Alibaba to build an online real estate marketing and transaction platform, Leju will leverage its experience in online marketing and transaction service and become the service provider for digital marketing and operation on the platform. This will greatly enhance Leju's core value and competitiveness."

Agreement between Leju and E-House include: 

  • Purchase of 49,686,192 ordinary shares and 2,239,804 ADSs (each representing one ordinary share) of Leju from the Zhou Parties
  • Issuing to the Zhou Parties 166,918,440 of E-House’s ordinary shares
  • 24,438,564 ordinary shares
  • 36,687 ADSs (each representing one ordinary share) of Leju from the SINA Parties
  • Issuing to the SINA Parties 78,676,790 E-House Shares

Once the transaction of these shares is completed, Leju will become an official subsidiary of E-House. 

Alibaba has agreed to subscribe for E-House Shares to be issued by E-House, increasing Alibaba’s stake in the company to around 8% and 13.26% of the issued share capital of the company, becoming the second-largest shareholder of E-House. 

August 1, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick