Leju, E-House, and Alibaba Join Forces

August 1, 2020
Share this Post: 

Many companies turn to real estate as their next lucrative endeavor, and they’ll reach out to other likeminded companies for support as they dip their toes into the property industry.

Leju Holdings’ Executive Chairman Xin Zhou, has entered a number of agreements with E-House China Enterprise Holdings Limited, to acquire 56.19% interest in the issued share capital of Leju, making it a majority holder. Coming with it is Alibaba Group Holding Limited, which had recently entered a strategic partnership with E-House to offer online-offline real estate transactions, digital marketing, and after-sale services. 

Alibaba, which is a multinational technology company specializing in e-commerce, retail, internet, and technology, will aid E-House and Leju in the building of an online real estate marketing platform and digital transaction network. E-House will operate the online transaction services and Leju will be in control of the digital marketing services. 

One the partnerships, Zhou said:

"In the process of collaborating with E-House and Alibaba to build an online real estate marketing and transaction platform, Leju will leverage its experience in online marketing and transaction service and become the service provider for digital marketing and operation on the platform. This will greatly enhance Leju's core value and competitiveness."

Agreement between Leju and E-House include: 

  • Purchase of 49,686,192 ordinary shares and 2,239,804 ADSs (each representing one ordinary share) of Leju from the Zhou Parties
  • Issuing to the Zhou Parties 166,918,440 of E-House’s ordinary shares
  • 24,438,564 ordinary shares
  • 36,687 ADSs (each representing one ordinary share) of Leju from the SINA Parties
  • Issuing to the SINA Parties 78,676,790 E-House Shares

Once the transaction of these shares is completed, Leju will become an official subsidiary of E-House. 

Alibaba has agreed to subscribe for E-House Shares to be issued by E-House, increasing Alibaba’s stake in the company to around 8% and 13.26% of the issued share capital of the company, becoming the second-largest shareholder of E-House. 

August 1, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Signifiaward
Recognition for 'Fast-Growing' Signifi Media

Australian online and digital marketing solutions company Signifi Media has been listed in a prestigious report. The Australian Financial Review’s...

Read More
Lpw Colombo
LankaPropertyWeb Launches Guide to Buying and Selling Property in Sri Lanka

Leading Sri Lankan property portal LankaPropertyWeb has released a guide to buying and selling property in the island nation. Designed...

Read More
Casap Appointment Booking
French PropTech Casap Raises €2.2 Million and Plans to Launch a New Portal

Parisian PropTech startup Casap (formerly Scoppe) has announced that it has raised €2.2 million in seed funding and that it...

Read More
Nobroker Unicorn
Indian FSBO Vertical NoBroker Ties Up Funding Round to Become a PropTech Unicorn

Indian housing marketplace NoBroker has announced that it has raised $210 million dollars in a Series E funding round and...

Read More

Popular News