LSL lettings expert Jo Green joins new London proptech firm

Former LSL's Build-To-Rent arm Director has recently been named Head of Business Development at a London-based proptech firm that looks to replace lettings agencies with digital real estate services.

Jo Green - who was one of a number of redundancies from Ideal Flatmate in the autumn -  was previously Director of Build-to-Rent client services at LSL’s PRSim offshoot.

Green is regarded as something of a star signing, having over 20 years of business development experience and, more recently, knowledge of the growing Build-To-Rent sector. 

Home Made’s latest BTR development launched last year called Vonder Village in Brentford, where the scheme claims it secured over 50 percent occupancy rate within only three weeks, achieving rental values at 20 to 25 percent above comparable local rents.

Launched in 2017, Home Made claims to operate a “unique operating model and technology, powered by data analytics, resulting in a more pleasant and faster rental process, at a significantly lower fee level.”

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