MLS Backed U.S. Portal Nestfully Adds Key Florida Partnerships

September 20, 2023
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The U.S. real estate portal Nestfully has added listings from two of Florida's largest MLSs, BeachesMLS and Miami Realtors SEFMLS. According to a press release, the addition means that Nestfully now represents over 343,000 agent and brokerage subscribers.

“The partnership is another milestone in providing our members with the most up-to-date resources and tools they need to best serve the South Florida market, said BeachesMLS and Broward, Palm Beaches & St. Lucie Realtors CEO Dionna Hall

Nestfully is a consumer-facing portal endeavour launched earlier this year by two regional MLS players (California Regional MLS and Bright MLS) in partnership with tech provider, Constellation1. The portal's development and upkeep is paid for by the dues of participating MLS members.

The site is designed to be a simple, advert and call-to-action-free interface for consumers. In contrast to portals like Zillow, the information of the listing agent is displayed prominently on all property pages and leads are provided for free.

The U.S. market does supposedly have an industry-backed challenger to the profit-seeking, public company behemoth that is Zillow. has some level of support from the National Association of Realtors but, since it monetises in the same way as Zillow, many agents and brokerages have become disillusioned with the Murdoch-owned number two portal and in recent years endeavours like Nestfully and OneKey in New York have sprung up.

September 20, 2023
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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