Moovingo to disrupt the commission-based element of property selling

February 18, 2019
Share this Post: 

Tony Deane, the co-founder of Moovingo, knows exactly what being hit with a property agent bill is like. Having lived in New York and London in the past before returning to his homeland of Ireland to work at Salesforce, Deane sold his apartment in London through traditional means and above the asking price.

“We ended up getting a very decent price, but I was hit with the bill at the end, which was over £8,000. That always sat in the back of my mind.”

Deane says it wasn’t a problem that he thought to solve until he heard about UK tech companies Purplebricks and Yopa that were trying to upend the property market in a segment of the industry often referred to as ‘prop-tech’.

For a long time, there have been efforts to improve the process for buyers but little innovation on the side of the sellers.

“We’ve seen people doing the sell-it-yourself model where you pay €150, you get sent a ‘for sale’ sign and basically a couple of pages about your property and away you go.”

But Deane says the agent still plays an important role in selling a property and getting the best deal.

With that in mind, he helped set up Moovingo – an online platform for listing and managing property sales that charges fixed fees rather than commissions – with the aim of striking a balance between nimble and fast-moving tech and traditional agents.

“We’re very much a people business and don’t want to eliminate that part of the service,” Deane says.


Once a seller signs up, a Moovingo agent will visit the property to evaluate it and then, once instructed, will get a professional photographer to prepare an ad for listing on property sites.

Co-founder Jack Brady explains that Moovingo provides more transparency than if a sale was being made via a traditional agent.

“They get access to a personal dashboard, they can review their ad before it goes live, make any comments,” he says.

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.

Property Portal Watch Bangkok Conference. March 19-22, 2019

February 18, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Dutch Houses Netherlands
Mediahuis Shuts Dutch Portal Jaap Citing Fierce Competition

The Dutch real estate portal Jaap quietly shut down earlier this year after seeing its profits evaporate in the face...

Read More
Costar Vs Zillow Cowboys
CoStar's May Not Need to Win Traffic Game to Out-Earn Zillow

It might be growing fast (and shouting about it) but CoStar-owned US  challenger real estate portal is still a...

Read More
Untitled Design 10 1
Schibsted Successfully Detaches Media Business, Leaving Standalone Marketplaces Segment

The Norwegian media and marketplace operator Schibsted has had a busy month, with transactions worth approximately NOK 50 billion ($4.7...

Read More
Idealista Cinven
Private Equity Firm Cinven Takes the Lead in €3Bn Idealista Tug-Of-War

London-based, private equity firm Cinven has reportedly signed an exclusivity agreement to acquire Idealista for an estimated €3 billion. The...

Read More

Editor's Pick