More Boomin News as UK Challenger Hires ex Rightmove and Zoopla Execs

September 8, 2020
Share this Post: 

More details continue to emerge about the UK challenger portal being launched by the brothers behind Purple Bricks. Boomin has already hired the former boss of Reapit, Gary Barker to be CEO and has now hired former Zoopla and Cazoo man Andrew Stewart to be COO. Stewart was a rising star at Zoopla before being snapped up by Alex Chesterman to work on his new automotive play Cazoo, but it appears that the opportunity in the UK property portal world was enough to persuade Stewart to return to the sector to work on Boomin. Former Rightmove and Zoopla employee Lesley Dunn has been appointed as Sales Director. Speaking on his company’s recruitment, Boomin Chief Executive Michael Bruce said: 

“We are privileged to have attracted a large number of leading experts spanning technology, marketing and partnerships to achieve our ambitious goals. We will be doubling our workforce over the coming weeks and months as we prepare to launch the UK’s first portal for the home.”

Although only a select few agents have been given a look under the hood of what Boomin has to offer, all of the noises coming from those who have seen it have been sufficiently positive to generate quite a buzz in the industry. A new statement from CEO Barker may give some fresh clues as to how Boomin will look to take on incumbents Rightmove and Zoopla:

“Boomin is not just a listing site and will have a wealth of unique features that give everyone deeper insights into the market, get more people engaged and interested in property, whether they are active or passive and put agents and their brand front and centre like never before” says Barker. 

“Visitors to the site will get a richer, more interactive experience. Boomin will be a place where people can get things done, a place that makes the process more straightforward for everyone. We have created the most customer and agent centric platform ever.”

The site is due to launch later this year, although no specific date has yet been given.

September 8, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 1932433154
Meet The Speakers at Property Portal Watch Bangkok 2023

We're very excited to be bringing the Property Portal Watch Conference back to Bangkok after a three-year covid hiatus. What...

Read More
Onthemarket Financials
OnTheMarket's 2022 Revenue of £34m 'In line with expectations'

The British property portal OnTheMarket is expecting to announce full-year revenue of around £34m for the year ending 31st of...

Read More
Shutterstock 751956331
Rumours that CoStar is in Talks to Buy U.S. Portal Realtor.com Confirmed by REA Group

The commercial real estate giant CoStar is engaged in talks to buy U.S. number two portal Realtor.com's parent company Move...

Read More
Peopleroundup Rightmove Onthemarket
People Roundup: Ex-Rightmove CEO Peter Brooks-Johnson, OnTheMarket

Rightmove Peter Brooks-Johnson is in the running to become the boss of international multimedia company Future plc when he leaves...

Read More

Editor's Pick