MoxiWorks acquires luxury marketing automation service Imprev

The acquisition, financial terms of which have yet to be disclosed, comes after the recent addition of Vector Capital as a significant investor in the company.

MoxiWorks, a leading real estate technology platform, has recently announced it has acquired Imprev, a best-in-class provider of real estate marketing automation services.

Imprev's marketing service fully automates the creation of digital, social media, and print property marketing materials throughout the lifecycle of a brokerage's listings, ensuring optimum marketing practices and brand consistency across the brokerage. Imprev and MoxiWorks already share a deep integration and will now operate as one entity.

York Baur, CEO of MoxiWorks, said:

"This unique partnership is highly strategic and benefits Imprev and MoxiWorks' employees, and most importantly, our collective customers. It is in the truest sense, a win-win for everyone."

This acquisition furthers MoxiWorks' mission to become the premier open platform for the entire real estate industry. Customers of both companies should expect to enjoy all current services without disruption.

"Imprev has always put brokers and agents first. Our focus on customers has been the key to Imprev's success and was an absolute requirement when selecting the team to take Imprev into the future. In MoxiWorks we found the same entrepreneurial and customer centric DNA as Imprev and we look forward to seeing our technology continue to scale with the full support of MoxiWorks and Vector Capital."

—Renwick Congdon, Founder and CEO of Imprev

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