Nigeria Property Centre Now in Kenya and Ghana with Plans for More

August 11, 2020
Share this Post: 

Leading Nigerian property portal Nigeria Property Centre, which features in our revised infographic of the Top Property Portals of Africa, has recently launched portals in Kenya and Ghana and has plans for more. The company, which unlike some of its rivals in the African property portal scene is bootstrapped rather than heavily investor-backed, launched its Ghanaian portal in June and its Kenyan portal in July. 

Nigeria Property Centre’s Founder and CEO Nnamdi Chineme told us that the company has plans to expand into yet more African markets, namely Uganda and Ethiopia, but that he would not be taking anything for granted:

“We by no means imagine that becoming a big player in the new markets will be a walk in the park. There are strong players in markets we have launched in, however, our experience in running the biggest property portal in Nigeria puts us in a great position.”

Chineme believes that the experience his company has gleaned from building Nigeria Property Centre into a leading force in a developing market such as Nigeria will stand it in good stead to do so in other markets with similar profiles.

“We spent the last 9 years building and testing a property portal for emerging markets which are fairly unstructured in nature. We now have a service that our users love and a business model that is sustainable in difficult markets like Nigeria. We believe we can add a lot of value in other emerging markets and this is why we have started launching in other African countries.”

Currently, many African markets are dominated by generalist classifieds sites which do not specialise in property. It will be fascinating to see whether the addition of the Property Centre brand of portals can overcome the hegemony of these generalists and have the same effect in other countries as it did in Nigeria.

Read more

August 11, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Dutch Houses Netherlands
Mediahuis Shuts Dutch Portal Jaap Citing Fierce Competition

The Dutch real estate portal Jaap quietly shut down earlier this year after seeing its profits evaporate in the face...

Read More
Costar Vs Zillow Cowboys
CoStar's Homes.com May Not Need to Win Traffic Game to Out-Earn Zillow

It might be growing fast (and shouting about it) but CoStar-owned US  challenger real estate portal Homes.com is still a...

Read More
Untitled Design 10 1
Schibsted Successfully Detaches Media Business, Leaving Standalone Marketplaces Segment

The Norwegian media and marketplace operator Schibsted has had a busy month, with transactions worth approximately NOK 50 billion ($4.7...

Read More
Idealista Cinven
Private Equity Firm Cinven Takes the Lead in €3Bn Idealista Tug-Of-War

London-based, private equity firm Cinven has reportedly signed an exclusivity agreement to acquire Idealista for an estimated €3 billion. The...

Read More

Editor's Pick