NYC gets cafe, retail, coworking concept by WeWork

The brainchild by The We Company, this new endeavor features goods created by members of the WeWork community

Dubbed "town square" for goal-driven projects and small businesses, created by The We Company, this new retail and coworking hybrid concept launches in New York City's Flatiron district. This is the latest project expansion of the greater The We Company, which includes WeWork, coliving concept WeLive, and even it's education leg, WeGrow.

The coworking and coliving giant appears to be counting on the synergy of not only selling goods to its own members, a potentially desirable group of consumers, but also testing an on-demand model of coworking in a high-traffic area, a concept that could be replicated in other dense urban areas.

“Everything we do at the We Company, from the spaces we curate to the service offerings we provide, is intended to create meaningful human connections,” said Julie Rice, a WeWork partner, in a statement. “Made by We was launched with a vision to connect the We community with the rest of the world, and provide people with the best on-demand workspace, services, and products, no membership required.”

This new facet of the business debuts as the We Company, valued at $47 billion, seeks to show it can turn a profit and continue growing as the company considers going public. The company recently received an additional $2 billion in funding from Japanese conglomerate SoftBank, a downgrade from an expected $16 billion investment for growth and expansion.

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