OnTheMarket to offer new products at a discount for paying agents

March 20, 2019
Share this Post: 

Property marketplace giant, OnTheMarket.com, is showing that the next stage of the online real estate industry is paying agents

OnTheMarket.com (OTM) recently announced products that remind many of what Rightmove offers.

OTM does not use this phrase, but says that its new products will be cheaper than Rightmove’s and will bring it “one step closer to offering the full range of tools and products available to agents from its competitors”.

The new products will go live on April 8, and will only be available to agents on paying contracts, as OTM starts what could be a difficult journey trying to convert agents paying nothing into subscription-payers.

The new OTM products are:

Spotlight property: a bigger listing and enhanced multi-image design at the top of relevant search results.

Local agent banners: display ads for extra branded stand-out to boost visibility to prospective clients and property-seekers within relevant search results pages.

Property alert banners: highly targeted display ads to reach motivated property-seekers who are searching locally and have registered to receive regular alerts.

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.


March 20, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Propertypal Belfast Houses
Agents Agree to End Boycott of Northern Irish Portal PropertyPal After Talks

An agent boycott of leading Northern Irish real estate vertical PropertyPal appears to have been ended after positive talks between...

Read More
Investment And Funding Roundup 19 July 2024
Investment and Funding Roundup: Lhoopa, StudentTenant, Renters.pl

We've spotted three significant funding and investment movements this week, from an $80 million round in South Asia and two...

Read More
Product Roundup 19 July 2024
Product Roundup: SeLoger, SMG, OnTheMarket, Zoopla, BCG, ViewIT

We've spotted six interesting stories around the world in this week's Product Roundup, including some healthy competition in the UK....

Read More
Costar And Realtor.com
Move Inc. Files Injunction Request Against Unimpressed CoStar

Move Inc. has filed a motion for a preliminary injunction against CoStar and its former employee James Kaminsky from "any...

Read More

Editor's Pick