Pacificwide Kicks Off 2021 with New Branding

January 4, 2021
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Silicon Valley-based, full-service real estate and mortgage company specializing in residential and commercial real estate company, Pacificwide, is taking a stance on the future with big plans, moving forward. Part of the plan includes a complete rebranding of the company to mirror its ambitions.

Pacificwide’s changes are in line with recent global trends to keep its branding fresh, better representing the agency’s forward-thinking business model. 

CEO Leon Le explains:

"The outcome is a complete renovation of daily business operation with cutting edge information technology integration. Also, branding items, made since the company's foundation days in 2009, are thoroughly recreated. "

Inspiring the changes are other major brands freshening up their identities in recent times. With an emphasis on the logo, which is a staple when it comes to catching a consumer’s eye, Pacificwide’s going for a simplistic and well-rounded look to represent the company’s resilience after a rough 2020. 

Le continues:

"The old logo could no longer fully represent Pacificwide's growing scope and value as a leading firm in the industry. It was rigid and antiquated, giving off the impression of the last decade brick and mortar corporate."

January 4, 2021
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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