Silicon Valley-based, full-service real estate and mortgage company specializing in residential and commercial real estate company, Pacificwide, is taking a stance on the future with big plans, moving forward. Part of the plan includes a complete rebranding of the company to mirror its ambitions.
Pacificwide’s changes are in line with recent global trends to keep its branding fresh, better representing the agency’s forward-thinking business model.
CEO Leon Le explains:
"The outcome is a complete renovation of daily business operation with cutting edge information technology integration. Also, branding items, made since the company's foundation days in 2009, are thoroughly recreated. "
Inspiring the changes are other major brands freshening up their identities in recent times. With an emphasis on the logo, which is a staple when it comes to catching a consumer’s eye, Pacificwide’s going for a simplistic and well-rounded look to represent the company’s resilience after a rough 2020.
"The old logo could no longer fully represent Pacificwide's growing scope and value as a leading firm in the industry. It was rigid and antiquated, giving off the impression of the last decade brick and mortar corporate."