Pacificwide Kicks Off 2021 with New Branding

January 4, 2021
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Silicon Valley-based, full-service real estate and mortgage company specializing in residential and commercial real estate company, Pacificwide, is taking a stance on the future with big plans, moving forward. Part of the plan includes a complete rebranding of the company to mirror its ambitions.

Pacificwide’s changes are in line with recent global trends to keep its branding fresh, better representing the agency’s forward-thinking business model. 

CEO Leon Le explains:

"The outcome is a complete renovation of daily business operation with cutting edge information technology integration. Also, branding items, made since the company's foundation days in 2009, are thoroughly recreated. "

Inspiring the changes are other major brands freshening up their identities in recent times. With an emphasis on the logo, which is a staple when it comes to catching a consumer’s eye, Pacificwide’s going for a simplistic and well-rounded look to represent the company’s resilience after a rough 2020. 

Le continues:

"The old logo could no longer fully represent Pacificwide's growing scope and value as a leading firm in the industry. It was rigid and antiquated, giving off the impression of the last decade brick and mortar corporate."

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January 4, 2021
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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