French FSBO real estate marketplace PAP.fr has opened physical stores to improve brand presence.
The offices, launched initially in Lille and Toulouse, have store fronts in which "individuals will be able to physically meet our experts, benefit from free advice on their projects, place their real estate ads and discover the wide range of our services", according to a press release circulated around French media.
PAP.fr will expand its set of physical offices once it has bedded itself in Lille and Toulouse.
PAP.fr is an FSBO platform that offers a commission-free deal for home sellers, instead of charging a flat fee, and is strictly not an agent, so the introduction of physical office spaces is an interesting move.
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