Portal Market Leaders of the world: South America

July 21, 2020
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Our series of infographics ‘Top Property Portals’ brings you the market-leading real estate portals from around the world. Last week we went through the market leaders in Africa and this week we look across the Atlantic to South America where there is some intense competition among property portals.

Top Property Portals Of South America

Venezuela - Tuinmueble.com

MercadoLibre’s tuinmueble has had around 3 times more traffic over the last 3 months than Navent’s conlallave according to Similarweb.

Colombia - fincaraíz.com.co

Although OLX is very strong here, as well as in many South American countries, Adevinta owned fincaraíz is the #1 dedicated specialist property portal in Colombia

Ecuador - plusvalia.com

The Navent portal plusvalia is the clear winner in a market with few distinguishable portal sites. Mercadolibre and the aggregators Mitula and Trovit have strong traffic here as well.

Peru - Urbania.pe

Navent are the only game in town in Peru after buying out the Urbania in 2019 they also own the #2 portal, adondevivir.com.

Bolivia - Ultracasas.com

Founded in 2014, Ultracasas is part of the Bolivian owned Ultragrupo. The portal’s traffic is slightly superior to that of InfoCasas’ Bolivian portal.

Chile - PortalInmobiliario.com

The portal has been around for 20 years and in 2014 was bought by MercadoLibre. PortalImobiliario is the clear winner in Chile.

Argentina - Zonaprop.com.ar

Another portal from the Navent stable. Zonaprop registered 3.1 million visits in June according to Similarweb and is one of the biggest in Latin America.

Brazil - vivareal.com.br

Another market in which the horizontal marketplace site OLX has the majority of the traffic, but if we are talking about a pure property portal then the GrupoZap’s Viva Real is the winner. Either way, OLX’s pending purchase of GrupoZap will make it incredibly dominant here.

Guyana - Zinctop.com

As far as either Similarweb or indeed several of our google searches can tell, Zinctop seems to be the only legitimate property portal operating in Guyana and therefore wins this by default.

Suriname - suriname.realigro.com

There are a few Dutch agency sites, but as for true property portals, the Italian owned global property portal Realigro is the only game in town.

French Guyana - Seloger.com

It seems that the French portals dominate here as the territory is technically part of France and not its own country.

Uruguay - InfoCasas.com.uy

InfoCasas has its fingers in a number of countries in South America, but its hold is strong in Uruguay as it offers the country the best MLS for the local consumers.

Paraguay - Hedyla.com

Giving InfoCasas a run for their money in Paraguay, Hendyla cheats a little by offering more than just real estate on its classifieds platform, but its real estate tab is nothing to snuff at.

July 21, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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