The Emirati-headquartered real estate portal group Property Finder has announced the launch of its new agent ranking system.
The AI-driven 'SuperAgent' system will reward high-performing agents by marking their listings as being marketed by a 'Super Agent' and boost their listings in its portal rankings.
Property Finder's UAE Country Manager Scott Bond explains how the system works
The new functionality is powered by what the company has dubbed the Agent Data Assistant (ADA) system which grades agents on the quality of their listings, their speed in responding and response rate to enquiries. ADA will also give suggestions to agents on how they can improve these metrics and become Super Agents.
The idea behind the system is ultimately to improve the user experience for home seekers on Property Finder's portal. The Emirati market is primarily one defined by new builds and foreign buyers and as such the quality and standardization of experience is key.
Ari Kesisoglu, President of Property Finder Group, said, "We are committed to empowering the home seekers to find their new home easily, quickly, and effortlessly by constantly investing in the best-in-class technology.
Through the launch of SuperAgent, we deliver our promise to enrich the home seeker journey with transparency and unbiased information to build trust in the market. ADA will help us make the real estate journeys seamless and more enjoyable as best agents will stand out from the crowd”.
The Super Agent system is currently only available in Property Finder's principal market in The UAE.