Real estate startup promises to be agent-focused

This new property portal is gearing up to launch in February next year and it's promising to be the "first agent led challenger portal in Europe that will be fully open and inclusive to everyone".

OpenBrix states its intention to “truly disrupt the market”, charging agents £100 per month per branch. It says it will be community led, and that its future pricing will be controlled by members.

Inviting agents who “wish to escape the clutches” of the big portals to “join the revolution”, it asks them to get in touch, saying they won’t be disappointed.

The new challenger is suggesting agents register their interest now, and has launched a strong attack on the “dictatorship” of the existing portals.

On a blog page, it says: 

“The UK property market has long since been dominated by the likes of Rightmove and Zoopla, with OnTheMarket joining in recent years. These big name brand portals have a firm grip on the industry from top to bottom, controlling the fees they charge agents and end users alike. In fact, the influence that these portals have on the property market in this country is such that agents are forced into using them.

“It becomes a case of pay up the extortionate fees to get eyes on your properties, or face a reality with no interested parties. This is a very dangerous position for agents, and the market in general to be in.

“After a while, it becomes a sort of dictatorship, with the big name portals able to demand whatever they want from those lower in the food chain."

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