Realestate.com.au and News.com.au enter content-sharing partnership

October 10, 2019
Share this Post: 

In a combined move, realestate.com.au and news.com.au have announced that have entered a strategic content-sharing partnership to optimize both platforms' consumer and commercial offerings and boost traffic.

The partnership will see news.com.au house a realestate.com.au module on its site, featuring the latest real estate news and lifestyle content, ensuring Australians have the best insights, data and advice throughout their property journey.

Realestate.com.au will house news.com.au content across its buy, rent and sold verticals to keep readers up to date with breaking business and finance news.

The partnership elevates the category of real estate across the business for consumers.

News.com.au General Manager, Melissa Overman said: “Collaboration is important for the business and this partnership is a great example of how we can leverage the strength of News Corp Australia’s network of digital brands.

“It’s a really exciting opportunity to bring these two digital powerhouses together to expand the context and reach of our content. news.com.au’s finance section has the largest Australian audience in the category driven by our unique approach to cost of living and personal finance stories.”

REA Group Chief Marketing Officer Melina Cruickshank said: “Realestate.com.au is committed to helping people make smart and confident property decisions.

“This partnership will amplify our unparalleled demand for data and rich property insights."

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

October 10, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Zoopla
Alto Announces Integration with Bridge AI for Zoopla Customers

Alto, part of the recently-renamed Houseful (formerly Zoopla Property Group) has announced a new integration with Bridge AI. Bridge AI...

Read More
Yandex Bleak Houses
Rumoured Sale of Russian Giant Yandex to Consortium That Owns Rival Avito

Forbes is reporting that Russian marketplace giant Yandex is in talks for a buyout by a Russian-led consortium of investors....

Read More
Shutterstock 750308431
Swiss Marketplace Group Announces Move Fribourg

Swiss Marketplace Group (SMG) has announced that the company is gearing up to move its regional office from the small...

Read More
Offr Founders 1
Irish PropTech Offer Raises €2.1 Million and Looks to the U.S. Market

The Irish PropTech company Offr has raised €2.1 million in an oversubscribed funding round co-led by the investment arm of...

Read More

Editor's Pick