Realestate.com.au launches campaign to further support AFL partnership

May 1, 2019

Australian real estate giant, realestate.com.au has launched a sponsorship campaign to further support its partnership with AFL.

The Other Saturday Game was produced by sports and entertainment agency Octagon and highlights the role that sport and property plays as two of Australia’s great obsessions.

The campaign features former Sydney Swans and Melbourne Demons coach Paul Roos, AFLW star and Channel Seven commentator Daisy Pierce and West Coast Eagles play maker Nic Naitanui.

The campaign covers all stages of the property journey including buying, selling and renting, and will be released across the 2019 Toyota AFL Premiership Season.

Elisa Silbert, REA Group General Manager Brand, Marketing and Communications, commented on the similarities between house hunting and football as cultural pastimes.

“Property really is the other Saturday game for many Australians. Together with sport, it makes up a huge part of our conversations, our weekends, our time and our dreams.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

Mia2019 April 19 Banner

May 1, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Opendoor
Opendoor Narrows Losses and Expands Agent Partnerships Amid Market Challenges

The U.S. iBuyer, Opendoor Technologies reported its first-quarter 2025 financial results, showcasing some small progress toward profitability despite a slight...

Read More
10Qs With Directimo 1
10 Questions with Matei Malos, Founder at Directimo

"This isn't your average chatbot. Our AI is a sophisticated contextual intelligence system trained on real transaction data, private market...

Read More
Zillow Financial 2
Zillow Q1 2025: $8M Net Profit as Revenues Hit $598 Million

Zillow Group, the operator behind the United States' most popular real estate portal, reported a net profit in this week's...

Read More
Streeteasy Skyline 3
StreetEasy to Restrict Agents Who Don't Publish Listings to the MLS

Zillow-owned StreetEasy is introducing new listing standards in New York City that will penalise agents who publicly market properties without...

Read More

Editor's Pick