RealPage's residential portal announces new eCommerce platform

December 30, 2019
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RealPage's new residential platform to shake up the eCommerce of the sector.

RealPage, Inc, has recently announced that it has launched what it claims to be the first eCommerce platform for the residential sector through its ActiveBuilding® portal solution. This new platform was created to optimize experience for residents and boost incremental yield from amenities, spaces, services and events. 

The portal sports a redesigned, custom-branded mobile app that facilitates all transactions by enabling residents t make purchases and manager all of their apartment-related needs with a streamlined interface.

These advances deliver benefits to property owners and managers with proven success in beta testing:

  • eCommerce Platform
    Residents can reserve and pay for amenities, spaces and events directly, including parking, guest suites, self-storage, clubhouses, conference rooms, yoga classes, cleaners, child care, dog walkers and more. PMCs earn income from assets they already have and through third-party service providers. So far, clients have monetized 25 different amenities and rentables with guest suites and parking generating the most incremental revenue with one client reporting over $150 per unit per year in revenue lift.
     
  • Custom-Branded Mobile App
    PMCs can build their brand by custom-branding the app with a property’s logo, color palette and photography. This also makes it simple to provide a community’s branded resident portal to residents. Residents simply enter their community name in the app store and the custom-branded app will appear.

Now, residents will be able to make all reservations and purchases from the app quickly and easily through its end-to-end shopping cart service. They will also be able to renew their lease with just a click. When researched through bet testing, residents were 2-3% more likely to renew this way.

Jon Pastor, RealPage SVP Consumer Solutions said:

“Property owners and managers have long faced the challenge of supplementing base rent because of market conditions, changing laws and competitors who are better set up to provide eCommerce. Our new eCommerce platform and custom-branded app leapfrog that. Residents will jump at the chance to rent amenities and pay for services and events if they’re a click away. They love the convenience, too! By enabling residents to perform these tasks themselves, there is an added benefit of freeing staff to focus on other core duties. For example, during the beta test, property staff saved an average of 16.5 hours previously spent processing rent checks.”

SOURCE RealPage
Edited by V. Haviland

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December 30, 2019
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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