Move Inc, the Murdoch-owned parent of Realtor.com, has announced its investment in collaborative marketing platform company Evocalize.
Move Inc led the $12 million Series A round which included investment from the likes of Habanero Ventures and Second Century Ventures.
Evolcalize specialises in bringing large scale, automated marketing to small scale local businesses which the company believes have been left behind when it comes to digital marketing as they lack the time and expertise to gain the results seen by big corporations.
Evocalize had been working with Realtor.com for some time prior to today's investment announcement and for David Doctorow, CEO of Move, Inc., the benefits of Evocalize for agents are clear:
"We have a long-standing relationship with Evocalize, and have seen firsthand the benefits of their technology and team. Real estate agents and many other local businesses can use Evocalize to make their marketing more effective, and it's easy to execute."
Founded in 2012, Evocalize's clients include CRMs and online marketplaces which it provides with tools to automate marketing activities for their users or agents. The company is a partner in Facebook's Real Estate Top Provider Initiative and a partner of Google.
"Our team has been working closely with Realtor.com for over five years now. No one knows our technology or team better than the industry leaders at Realtor.com, and that makes this investment humbling and incredibly validating of our team and vision," said Matthew Marx, CEO of Evocalize.
"Move's investment will allow us to deepen our technology solutions, add additional channels and cross-channel optimization capabilities, and help more industries and the local businesses that surround the home and are impacted by the home transaction."