Realtor.com is pulling big moves. The real estate company has just announced two new mortgage advertising initiatives including a partnership with Rocket Mortgage, and the pilot testing of a new lender co-marking program for brokers.
Those interested in mortgage pre-approval will receive advertising from Rocket Mortgage, connecting them directly with the latter’s online application.
Ben Rubenstein, the Chief Revenue Officer of realtor.com, explained in a recent blog post about the partnership:
“What we hope this program will create for qualified home shoppers is a much easier way for them to pursue the financing they need quickly so they can compete more effectively in this tight housing market.”
The offer is expanded to ReadyConnect Concierge agents, as well. On the Rocket Mortgage side, this partnership means a more streamlined process for its userbase.
The lender co-marking program allows brokers and agents to collaborate with lenders and share benefits and costs of marketing through the realtor.com’s Connections Plus portal, which generates leads and facilitates conversations.
Rubenstein has put emphasis on collaboration as a whole, writing:
“Everyone must collaborate to get to the digital closing table.
“In today’s world, that demands a digital-first approach that provides transparency and seamless process from start to finish.”