RedfinNow Launches in Phoenix, AZ

RedfinNow, the iBuying service from Redfin, has launched in the Phoenix metro area. With RedfinNow, sellers can receive a cash offer for their home directly from the service and sell without having to spruce up their home or clear it out for open houses and private showings. 

Jason Aleem, Vice President of RedfinNow, explains:

"RedfinNow provides a safe and convenient way for people to get a competitive cash offer for their home and sell without having to stress about getting their home ready or having strangers come through. 

"In a red-hot housing market like Phoenix, RedfinNow is a great solution for people who need the cash from their current home to make a winning offer on their next. We let sellers choose their closing date, so they have the money to complete their purchase and only have to move once."

RedfinNow is just another facet of Redfin’s fully equipped brokerage services that offer sellers a better and more efficient way to sell their property. 

Aleem continues:

"Giving sellers the option to compare a cash offer with a brokered sale is part of our mission to redefine real estate in the consumer's favor. For sellers who value convenience, certainty, and speed, RedfinNow is often the best choice. Sellers who want to get top dollar at the lowest fee will often choose to list with a Redfin agent." 

RedfinNow was one of the iBuyers that stopped services at the beginning of last year due to lockdown orders. Since the real estate market bounceback last summer, RedfinNow has launched in Seattle, every major city in California, Texas, and Colorado.