Redfin's Rent. Ties up Reputation Management Partnership for Multifamily Clients

December 14, 2022
Share this Post: 

Redfin's rental portal operator Rent. has announced a partnership with reputation management services provider Reputation. The partnership will power the new RentRep. product for Rent.'s clients.

The new product allows the managers and landlords of multifamily buildings to take control of their online reputation through FHA-compliant social media monitoring and review management. Essentially the product will work to encourage and amplify positive reviews from tenants across different channels while minimizing the risk of negative reviews and will provide an online 'reputation score'.

“We are excited to work with Reputation in delivering this best-in-class software and service to the rental industry,” said Jon Ziglar, Rent. CEO.

“A property’s online reputation is a key factor in the renter’s decision-making process. It can improve SEO and increase qualified lead traffic. Having good reviews is critical, as properties with 10 or more recent positive reviews average more than 4.5x as many leads as those without.

This requires tools that enable an easy and efficient way to grow and nurture online reputations to drive better results across all marketing channels."

Rent. is the recently re-branded operator of rental portals, and Whilst known as RentPath the company was bought by U.S. brokerage and marketplace firm Redfin in 2021 for a reported $608 million having previously been courted by commercial and data giant CoStar.

Rent. competes with the likes of Zillow and Zumper in the U.S. rentals market along with CoStar-owned marketplace leader

December 14, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Alto Announces Integration with Bridge AI for Zoopla Customers

Alto, part of the recently-renamed Houseful (formerly Zoopla Property Group) has announced a new integration with Bridge AI. Bridge AI...

Read More
Yandex Bleak Houses
Rumoured Sale of Russian Giant Yandex to Consortium That Owns Rival Avito

Forbes is reporting that Russian marketplace giant Yandex is in talks for a buyout by a Russian-led consortium of investors....

Read More
Shutterstock 750308431
Swiss Marketplace Group Announces Move To Fribourg

Swiss Marketplace Group (SMG) has announced that the company is gearing up to move its regional office from the small...

Read More
Offr Founders 1
Irish PropTech Offer Raises €2.1 Million and Looks to the U.S. Market

The Irish PropTech company Offr has raised €2.1 million in an oversubscribed funding round co-led by the investment arm of...

Read More

Editor's Pick