Redfin's Rent. Ties up Reputation Management Partnership for Multifamily Clients

Redfin's rental portal operator Rent. has announced a partnership with reputation management services provider Reputation. The partnership will power the new RentRep. product for Rent.'s clients.

The new product allows the managers and landlords of multifamily buildings to take control of their online reputation through FHA-compliant social media monitoring and review management. Essentially the product will work to encourage and amplify positive reviews from tenants across different channels while minimizing the risk of negative reviews and will provide an online 'reputation score'.

“We are excited to work with Reputation in delivering this best-in-class software and service to the rental industry,” said Jon Ziglar, Rent. CEO.

“A property’s online reputation is a key factor in the renter’s decision-making process. It can improve SEO and increase qualified lead traffic. Having good reviews is critical, as properties with 10 or more recent positive reviews average more than 4.5x as many leads as those without.

This requires tools that enable an easy and efficient way to grow and nurture online reputations to drive better results across all marketing channels."

Rent. is the recently re-branded operator of rental portals Rent.com, Rentals.com and ApartmentGuide.com. Whilst known as RentPath the company was bought by U.S. brokerage and marketplace firm Redfin in 2021 for a reported $608 million having previously been courted by commercial and data giant CoStar.

Rent. competes with the likes of Zillow and Zumper in the U.S. rentals market along with CoStar-owned marketplace leader Apartments.com.