Redundancies on the Horizon at Zoopla Group

July 9, 2020
Share this Post: 

ZPG, the company that owns and operates UK #2 property portal Zoopla has confirmed to Property Industry Eye that it is considering shutting down two of its offices where currently some of the group’s software companies operate. The two offices in question are outside of London and it may be that senior management at ZPG wishes to have everyone under one roof in the capital eventually. The statement refers to “The unprecedented difficulties faced by the property market” and goes on to mention that some staff may be made redundant after a period of consultation though no decision has yet been made.

ZPG has bought up several property software firms over the years in order to diversify its offering in the face of Rightmove’s seemingly unassailable position as property advertising market leader. Today’s statement admits that these companies “have never been properly integrated over the years.” It seems that now the company is looking to undertake part of that integration and unify support for their various software products into two “support centres of excellence”. There is speculation that staff from ZPG owned property management software company Jupix might be among those affected by any potential redundancies.

Unlike rivals Rightmove and OnTheMarket, ZPG’s position as a privately held company means that efficiency drives and redundancies are always more likely as decisions are not beholden to as many shareholders or any possible effect on the share price. That said, the reference to “unprecedented difficulties” at a time when portals are generating record traffic and leads might smell to some like a smokescreen for an efficiency drive to appease ZPG majority owners Silver Lake Partners and may go down poorly with those made redundant.

July 9, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

People Roundup 20 June 2024
People Roundup: CoStar Group, Holo, Dubizzle

This week's people roundup is finance-heavy, with two CFO appointments coming out of Asia and the United States.   CoStar...

Read More
Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1
Realtor.com Releases Next Stage of Its Buyer Agency Advertising Campaign

Realtor.com, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More

Editor's Pick