ReferralExchange releases its lead scrubbing feature for agents

An industry leading referral network has announced its new online directory consisting of 22 of the most active real estate lead sources in their network

ReferralExchange's directory is now available through the ReferralExchange LIVE service to help agents see the various choices available for leads.

“There are over 100 million real estate leads generated each year, yet only 11 million home transaction sides closed in 2018, according to NAR. It is evident that real estate agents face a daunting challenge of focusing on the right lead sources,” says Myron Lo, Cief Strategy Officer, ReferralExchange. “Balancing the tradeoff between quality versus quantity and exclusive versus non-exclusive leads is a real problem for real estate agents. Our directory will alleviate some of this burden by giving agents a head start on where to focus.”

The directory shows company overviews, lead sources for each company, pricing structures, and the platforms that each company is integrated with.

“The new ReferralExchange directory helps to address one of the biggest pain points that real estate agents face: leads,” says Dave Garland, Managing Director of Second Century Ventures. “The market for real estate leads is vast and varied. With many sources and pricing models to choose from, the directory is a great start for real estate agents who are looking to grow their business through leads and referrals.”

ReferralExchange LIVE separates legitimate leads from illegitimate leads for its member agents. The company said that 81% of these leads come through emails to the real estate agent, 16% come to the real estate agent into their customer relationship management platform of their choice, and 3% are manually entered. These leases sources, agents report that the best quality of scrubbed leads are from Boomtown, Zillow, and kvCore.

ReferralExchange LIVE manages third-party leads for agents by separating, qualifying, and live-transferring back interested prospects, available from all of the sources in the website's directory.

SOURCE ReferralExchange
Edited by V. Haviland

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