Australian rental listing marketplace leader, Rent.com.au, has a number of big announcements following the launch of RentPay last month.
Rent.com.au has reported that it has a 4.9 rating in both Google and Apple stores, something we’ve been following closely with our Property Portal Apps Rating series, showing the platform has a strong following and positive customer feedback. The app has around 2,400 downloads to date.
Rent.com.au CEO Greg Bader, said:
“Take up of RentPay in terms of the numbers of people downloading and starting to use the app has been in line with our expectations so far, with over 2,400 people downloading the app and registering.
“Our previous experience with Renter Resume showed us that starting with a ‘soft launch’ phase to measure performance under real market conditions and then making improvements before committing significant marketing funds is a prudent approach. Today we have over 1 million Renter Resumes and by following a similar path with RentPay, we have confidence in our ability to achieve our target of 200,000 paying RentPay customers by 30 June 2023.”
RentPay is a digital wallet to users to better manage their rent payments every month. Rent.com.au explained that in order to elevate RentPay as a focal offering and secure consumer trust, the company had to implement a number of verifications to prevent fraud and anti-money laundering in order to ensure customer security.
“We are implementing several improvements to streamline this process which will enhance the customer experience and ease of activation.
“These improvements will be operational within weeks, and we expect a significant lift in the number of paying customers through the balance of June and into July as we begin to market RentPay to our existing customer base.”
RentPay is also being tested when it comes to marketing capabilities and how well it would do when marketed on social media and other digital channels with a goal of reaching 95% of all renters in Australia.
The platform has also appointed former brand strategy guru, Hayley Parker as the new Marketing Lead as the company closes its current growth phase and enters marketing expansion.
Parker was formerly the New York Brand Strategy Director at Droga5. She also helped in the launch of JP Morgan Chase’s investing app and helped drive brand strategy for a number of financial and consumer brands in the US and Australia, including J.P. Morgan, eToro, National Australia Bank, Kmart, and Macy’s.