Roofstock snags Telsa exec for its leadership team

January 16, 2019
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Fiona Taylor, a deeply experience techie, will lead operations in fintech Roofstock

Marketplace leader for single-family rental (SFR) investment properties, Roofstock, has recently announced that the company is bringing on a former Tesla executive to the team as the new Vice President of Operations.

Reporting directly to co-founder and CEO, Gary Beasley, Taylor will be responsible for leading the firm’s operations across its offices in both Oakland, CA, and Dallas, TX. Taylor has more than twenty years’ experience in operations and scaling companies in hyper-growth environments. Most recently, Taylor served as the Senior Director, Business Operations and Customer Service at Tesla. During that time, Taylor managed more than $13B in funds for over 75 different investment vehicles. Prior to Tesla’s acquisition, Taylor was transformational in her role at SolarCity, helping to grow the firm nearly 50x in size. Taylor has also held roles with Visa, S&P and Fitch Ratings in her tenure.

“I’m very attracted to companies that have a vision and model for transforming large industries and which are in hyper-growth mode. Real estate has been a staid industry, ripe for change, and Roofstock is a powerful innovator in this space,” said Taylor.

“The Roofstock team brings a unique approach to this market and is truly leading the technology revolution in real estate. It’s an exciting place to be, as everyone has the fire and passion of a budding startup along with the maturity and industry knowledge of seasoned experts,” continued Taylor. “I am looking forward to working closely with Gary and the leadership team to help support the firm to meet its aggressive growth plans for 2019 and beyond.”

Launched in 2016, Roofstock is a two-sided marketplace and investment platform, connecting buyers and sellers of single-family rentals. The tech-enabled platform is leveling the playing field and creating a better way to invest in the asset class by offering new levels of transparency and efficiency. Roofstock offers cutting-edge research, analytics and insights to help both novice and experienced investors evaluate and purchase rental homes across the U.S. Roofstock finished out a record year in 2018, where it surpassed $1B in transactions closed on its marketplace, and continued to broaden its footprint, expanding into 41 markets nationwide.

“We are thrilled to have Fiona join our team,” said Beasley. “Our firm is at an inflection point of growth and I’m confident that Fiona's extensive operations experience will help us scale effectively.”

SOURCE Roofstock
Edited by V. Haviland

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January 16, 2019
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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