Scottish Portal ESPC Debuts Exclusive Offering—Listing 72 Hours Before Anyone Else

September 11, 2023
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Scottish property portal ESPC has unveiled the next stage of its "Get Ahead of the Game" marketing campaign.

Customers will be able to access an exclusive offering whereby 80% of ESPC's listings are published 72 hours before appearing on any other portal.

The campaign also includes messaging for accessing need-to-know property information that helps buyers act confidently and quickly, including instant access to free Home Reports.

ESPC will use the marketing collateral across OOH (out-of-house) advertising and digital spaces, social media, and some live TV services across Scotland.

Leanne Watson, head of marketing at ESPC, said:

"The Scottish property market is currently extremely competitive, and in our latest campaign, we wanted to show how using ESPC can really help buyers gain a crucial advantage.

“The campaign is fun, fresh and offers a light-hearted look at one of the major benefits that using ESPC brings to buyers in a competitive market, literally propelling you to the front of the pack and giving you access to hundreds of properties three days before anyone else sees them."

September 11, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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