Scriptifi improves hiring through integrating AI and the human element

The advent of artificial intelligence (AI) and machine learning (ML) have drastically increased the potential of businesses, particularly in the realms of recruiting and HR where cameras can now measure and analyze facial behavior for more honest interviews and data on education, intellect, and deceit. 

The foremost technology-led disruption in recruiting space was headed by job platforms such as Monster and Naukri. These platforms connected employers with the potential candidates through a keyword-based algorithm, but that’s fast becoming archaic, because of resume spamming and keyword stuffing, which in turn increased the hiring time, process and effort for recruiters.

It’s a serious gap in a market such as India, which has yet to become as sophisticated as western markets in this space. The solution to this problem could be in using new technologies in a smart way. Scriptifi is charting its course with this in mind — the startup is combining machine intelligence with human oversight to offer a faster way for recruiters and employers to find the right talent. Scriptifi’s platform uses smart algorithms for matching each opening or vacancy to their expert human recruiters, who use the software tools to assess and identify candidates.

“Recruitment process is extremely fragmented and there is a huge scope of bringing in efficiencies across the entire chain of the recruitment process and redefine the speed, quality and cost of hiring, which is where the dynamics of an online recruitment marketplace model can work wonders,” Pranjal Mehrotra, cofounder of Scriptifi told Inc42.

Read more here.

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