Seek debuts "This Way Forward", its latest brand platform campaign

Seek has recently debuted its latest "This Way Forward" platform in a bid to promote its capabilities of helping jobseekers and hiring companies alike achieve their career goals.

The platform has been unveiled with a campaign from Clemenger BBDO Melbourne and Six Black Pens, titled ‘Let’s change the way we look at work’.

The campaign is led with an animated TVC which aims to show how that Seek can help people change the way they view work, and therefore make the daunting recruitment process easier.

The animation was produced by Buck. The ad is set to a Bud Luckey song from Sesame Street.

Seek marketing director, Jennifer ten Seldam, said:

“Work isn’t what it used to be. There’s a lot of uncertainty around the future of work and increasingly candidates and employers are looking for someone who understands what progress in the workplace could look like. As the market leader and with over 21 years of local employment knowledge, no one is better positioned to drive that conversation than Seek.”

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