Shares in the online market still low, Purplebricks and Yopa shares sink

March 19, 2019
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Recent research and analysis on new listings have shown that online real estate agencies have a consistently stayed under a 5.0% market share.

In addition both Purplebricks and Yopa have lost ground relative to rival agencies, although Purplebricks remains by far the most dominant online firm.

Data from the widely-respected property consultancy The Advisory shows that between February 22 and March 8 inclusive Purplebricks took on 3,011 new listings. Second place fell to Housesimple, but with just 485.

Yopa - previously second to Purplebricks - was third with 453 and Doorsteps fourth with just 146.

The other onliners in the top 10 were all in double figures, just about: the troubled House Network, still believed to have significant financial difficulties, took on 82 new listings in the fortnight under review, while OpenHouse took on 51.

Then came 99homes on 46 new listings, SellMyHome on 20 and both Settled and easyProperty on a mere 14 apiece.

Cumulatively those 10 best performing online had only 4.77% market share - well below some pundits’ predictions for them.

Read more here

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March 19, 2019

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