Ten Questions With Lintil Co-founder & CEO, Emmet Creighton

September 28, 2021
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It seems that there are three common problems affecting property portal businesses at the moment.

The percentage of portal visitors indulging in a spot of window shopping is increasing, the avenues through which portals can increase traditional advertising revenue from agents are narrowing and stock levels are dwindling.  

We recently came across Lintil on the listings pages of Daft.ie while collecting data for a new report we’re working on that looks at adjacent revenue streams. The company’s co-founder and CEO Emmet Creighton suggests a way that portal companies can diversify their way around these issues...  

What is the problem that Lintil solves?

Lintil allows property portals to monetise their web page visitors.

Property portals worldwide face a common problem with housing stock and they must look to alternative ways through which to grow revenues. Lintil provides a fast and lucrative way to increase revenues from every site visit.

Lintil provides a virtual home buying assistant that guides home-buyer’s through the often complex home-buying journey. By doing this, Lintil becomes a super-broker for all the home-buyer’s needs. 

What is Lintil’s USP?

  1. A simple code snippet that can be embedded on any property portal website in minutes that starts generating revenue immediately. 
  2. Lintil has the world's first location-specific, easily changeable lead management engine. 
  3. Lintil’s home-buying assistant provides property portals with game changing differentiation and a competitive advantage. 

What is Lintil’s biggest challenge?

With the worst of Covid now behind us, we are now building our service for other property portals around the world and growing quickly brings welcome challenges.

Has Lintil worked with any property portals?

We work with Ireland’s largest property portal, Daft.ie. We have an exclusive long term deal with Daft and it has been an incredible journey offering insights and learnings to each party. We’ve had immediate success in Ireland and we are delighted to be launching in the UK in early 2022 with a very well known property portal.

We are currently looking to connect to other portals around the world. So if they would like to connect they can email me directly on Linkedin.

How has Covid-19 changed the landscape for Lintil?

Despite the huge negative impacts Covid-19 had worldwide it's actually been a huge positive for Lintil. The way in which home-buyers see the property market is going through a huge paradigm shift as a result of Covid-19 and new technologies. 

The traditional way in which services are sought, purchased and engaged with has fundamentally changed for good.

Lintil and others are providing a new way of doing business and taking advantage of internet, app and conversational commerce delivery methods to do more business. Covid has increased competition among service providers and has changed traditional home-buyer perceptions about how the market functions. 

What is one thing our readers might not know about but would probably find interesting about buying a property in Ireland?

One real quirk is that it can take a surprisingly large number of professionals to facilitate a property purchase in Ireland including one estate agent, two lawyers, two banks, one mortgage broker, one insurance broker, one property surveyor, one property valuer, together with movers, and utility companies. 

It's one of the reasons that buying property in Ireland is continually ranked as one of the most stressful life events anyone can undertake. Lintil is changing this. 

How does Lintil generate revenue?

Lintil operates a lead generating model. Our service generates leads which we sell to the service providers in the home-buying journey. These include mortgage brokers, lawyers, insurance providers, property surveyors, utility providers, house alarm providers, movers and kitchen and bathroom manufacturers and window & door providers. 

What is Lintil currently working on?

We are continually iterating our virtual home-buying assistant as there are nuances to the home buying process in each country. We will also be launching our new easily changeable location-based lead management engine before year-end which will ease and streamline integration with new property portals in 2022 and beyond. 

What is the most common request from clients?

How quickly can it be operational? Can portals use their own service providers? Is white labelling a possibility?

To answer these we provide a single line of code which can be operational in minutes, offer a fully white-labelled solution and an easily changeable location-based lead management engine where the property portal can choose their own service providers. 

How do you see the market evolving and what will you be doing to be ahead of the curve?

Portals will continue to struggle to add new properties to their website. This brings limited revenue-generating opportunities to portals through traditional methods. Portals will need to start generating income from website visitors. Home-buying will continue to go online with more and more services needed to buy a home moving to a fully online model. 

Lintil is changing the way in which people buy properties and at the same time providing an innovative way in which property portals can increase revenue from existing users.

September 28, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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