Real estate portals are creating an increasing amount of blog and video content for an SEO boost and to position themselves as authorities in their local housing markets.
Producing blog content isn't as easy as a lot of portal founders seem to think though. There are plenty of pitfalls and wasted opportunities out there...
Portal Ventures founder Mike van der Heijden has worked with portals from all around the world on their SEO and content strategy and has seen more than his fair share of poor portal content. Mike sat down with me to go through some good and bad examples of real estate portal content and answer some (relatively) easy questions that portal founders might have about their blogging efforts.
In the video, Mike and I looked at three bad examples which included:
and three good examples with:
Mike also answered questions on
There will be more sage SEO advice from Mike coming for OnlineMarketplaces.com readers very soon. Mike will also be running an SEO workshop for attendees of the Property Portal Watch conference in Madrid on the 26th of October. Sign up here (hurry while spots last!)