Two Brokers Launch a Proptech with Transparency in Mind

When two brokers decided that the traditional model between buyer, seller, and agent was a hindrance to the market, iList was born. The platform offers an interactive and transparent avenue for the real estate transaction lifecycle. 

Joe Peterson, one of the two brokers and the Founder of iList, said that with the help of the MLS, dedicated agents, and the latest technology, the startup saves sellers an average of $8,000.

Peterson said:

"Technology has rendered the traditional home selling experience obsolete. iList allows agents to provide a higher level of client service and frees up more of their time so they can earn more. Likewise, home sellers have a more efficient, affordable, and transparent experience. Something that's been sorely lacking."

Agents join by subscription. With iList, they can utilize the platform’s automated software that offers marketing analytics, and advanced lead generation and productivity tools. The platform offers a service named Done-For-You Workflows which optimizes processes to help busy agents better organize their tasks.

Peterson has deep experience in residential proptech development. Taylor is certified by the Uniform Standards of Professional Appraisal Practice and Fair Debt Collection Practices Act and as a Probate Real Estate Specialist.