U.S. Army releases new app to increase recruitment efforts

Following an increasing obstacle of meeting recruitment quotas, the U.S. Army has moved towards the digital realm to attract recruits by way of a new smartphone application.

The new Double Eagle App will allow soldiers in the Army Reserve to act as a recruiter, Lt. Gen. Charles D. Luckey told reporters during a breakfast in Washington, D.C 

“I'm very encouraged by a new capability that I think we're going to have fielded probably in the next six to 12 weeks,” he said.

The technology, through its "Refer a Friend" feature, will enable service members to recruit potential candidates at the point of contact and immediately send prospective soldiers' personal information to U.S. Army Recruiting Command, he noted.

“I'm very excited about our ability to really take about 190,000 soldiers and turn them into potential recruiters for the total force,” Luckey said.

The app has other interactive features for users such as group messaging, live polling and location sharing, according to an Army Reserve description of the technology.

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