Vacasa and Wayfair team up to launch interior design program

April 30, 2019
Share this Post: 

Vacation and retail are mixing to create something special for the average traveler. Vacation rental platform, Vacasa has joined forces with Wayfair, an online home goods retailer, to launch its newest endeavor, an interior design program for the US.

The program, which has been in pilot mode over the past year, is designed to boost income for vacation homeowners and multifamily developers by linking them with Vacasa’s in-house design team to decorate and furnish their rentals.

According to the company, Vacasa is the only property management company to offer interior design assistance at such a scale. 

Vacasa says participants in the pilot - which covered about 60 homeowner projects and 160 multifamily projects - maximized rental occupancy by an average of 12%, and some homeowners saw a revenue increase of more than 20%.

Through the interior design program, which the company says is the largest  homeowners and developers with properties on the Vacasa platform can choose from three different package options: Guided, Curated and Full-furnish.

All packages include a consultation, custom mood boards and review rounds, but higher-budget packages include services such as interior sourcing and installation.

Kimberly White, Vacasa senior director of design services, says the Wayfair partnership is what allows the company to offer interior design services at scale - a differentiator among other design-focused vacation rental platforms - as the home goods site delivers across the country.

“We have this hub-and-spoke model where we have homes across the country and teams servicing those homes across the country … and we have to figure out how to scale the design process. The partnership with Wayfair makes that easy from a sourcing [perspective].”

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

Mia2019 April 19 Banner

April 30, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 147091049 To Hire 200 People In Market Leadership Push will hire up to 200 staff in fiscal year 2023 as it aims to establish itself as India's leading...

Read More
Propertyguru For Business Skyline Singapore
'Guided by Guru' - PropertyGuru Outlines New Brand Positioning

The Southeast Asian real estate portal operator PropertyGuru has announced a 'brand repositioning' and has introduced a new umbrella brand...

Read More
Shutterstock 1958725735
Spotahome Tells Staff That It Expects Another Round of Layoffs

Madrid-based on-demand rentals specialist Spotahome has announced it will go through another round of layoffs, weeks after firing two senior...

Read More
Homely And Ptg Skyline
Aussie Portal Homely Integrates with Proptech Group's VaultRE and Eagle CRMs

Australian challenger portal says it will be easier than ever for agents to list in more places after announcing...

Read More

Editor's Pick