Vrbo's new General Manager, Jeff Hurst claims that the move has been on the table for some time.
Expedia Group’s vacation rental business Vrbo plans to reposition itself as a family travel site that would offer vacation rentals, resorts, and other features facilitating family vacations.
Hurst, who was interviewed on the sidelines of the Expedia Explore ’19 conference in Las Vegas, said he sees the move as a differentiator in a crowded short-term rental marketplace, and one that has almost limitless opportunity. There’s no “ceiling that I’m worried about,” Hurst said.
He said a resort stay might sometimes make more sense than vacation rentals for some families visiting theme park destinations
Vrbo also plans to increase its merchandising of resort-style amenities such as chefs and daily cleaning services, for example, Hurst said.
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