Weichert.com rolls out phase 1 of platform redesign

US real estate services provider, Weichert Realtors has launched the first phase of the redesign of its platform

Weichert.com's initial phase of its redesign, it will have a new homepage, a better, more comprehensive search engine, and new property detail pages, with more releases of new features to come in the months ahead. The redesign will also introduce an app that will enhance the search experience for the consumer on the go. This comes from analytics showing that most of the current traffic on the site comes from mobile devices.

“Weichert is passionate about ensuring our customers have the best digital experience possible,” said James Weichert Jr., vice chairman of Weichert Companies. “The redesign of Weichert.com features simpler navigation and new page layouts that are easier to read. In addition, the property listings now provide a higher level of personalization – something customers want when searching for information online. Weichert is dedicated to catering to our customers’ needs, and this redesign is yet another way we are meeting that goal.”

According to the 2018 National Association of REALTORS Home Buyer and Seller Generational Trends Report, 95 percent of all home buyers use online websites during their home search process. The Weichert.com redesign features several key components to assist in that process.

Weichert.com’s new home page offers simpler navigation for users to easily find what they are looking for, plus intuitive new search capabilities for homes, rentals, sales associates and offices. Property listings are immediately displayed with more personalization, including relevance to a user’s location, with an additional focus on open houses and recently listed properties.

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