WeWork is switching up its exec positions to focus on global presence

Flexible office space aggregator, WeWork, is reworking its senior executive lineup as it boosts its international presence, something that will show the world it is worth its recent valuation of $45 billion.

Eugen Miropolski, who previously oversaw WeWork operations in all of Europe and Asia excluding Japan, has been named the company’s Chief Operating Officer, and will remain based in London — a move the company says is out of a desire to charge forward in new overseas markets.

Its current COO, Jen Berrent, is moving to a Co-President role and will remain WeWork’s Chief Legal Officer and a direct report to Adam Neumann, the company’s CEO. The COO position in particular has seen a good amount of turnover at WeWork as the company scales: Berrent had been in the position for a little under two years, succeeding Artie Minson, who was the COO for also about two years before becoming the company’s chief financial officer and sole president. Both Berrent and Minson were based in the US.

So, yes, the people advising Neumann are remaining the same. But the move to promote Miropolski, who at one point oversaw Airbnb’s growth in Europe, reflects how WeWork very much needs to prioritize its international footprint — especially since becoming so closely aligned with SoftBank, the Japanese-based conglomerate which has funneled billions of dollars into the company at a much-questioned valuation to try and help it become a global juggernaut.

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