Zillow and Opendoor Further Extend Their Partnership into 3 New Markets

March 16, 2023
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US giant Zillow and Opendoor have expanded their home sales partnership into three new markets.

The new markets are Houston, Phoenix, and Dallas.

The announcement comes after February's expansion into Atlanta and Raleigh.

Customers working with a Zillow agent can get a value estimation from a Zillow Premier Agent and then compare it to a cash offer from Opendoor—before choosing whether to accept Opendoor's offer or progress with Zillow.

The partnership between the two companies is an interesting one; Zillow keeps one foot in the iBuying space after its failed venture that came crashing down in 2021.

Opendoor, meanwhile, has leaned into Zillow's dominant market position to leverage itself against its more aggressive iBuying strategy, which saw the company fined $62M for misleading customers and CEO Eric Wu resign amid financial turmoil.

Zillow is, obviously, the stronger of the two partners, but it finally has the numbers to back it up after reporting promising Q4 revenues of $1.9Bn, $435M higher than expected


March 16, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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