Zillow Introduces Renters Insurance for Tenants After Conducting Customer Research

September 7, 2023
Share this Post: 

Zillow now provides direct access to renters insurance through a partnership with Homesite, where renters can get coverage for personal property and more.

Renters can now purchase a policy through Zillow's app or website before or after completing a move in 49 states. Renters insurance is the latest addition to the Zillow Rentals all-in-one platform, and covers tasks including finding a rental property, applying, signing a lease, purchasing insurance and paying rent.

Zillow has introduced the product after surveying circa 300 tenants this year which found that only 50% of renters have insurance.

Of the (approximately) 150 who didn't have insurance, 25% said they didn't have it because didn't know enough about it to determine whether they should invest in a policy or not.

Further research by Zillow, conducted in May, found that 56% of landlords believe renters insurance is "essential" if they are to rent out their property to a prospective tenant.

Michael Sherman, vice president of Zillow Rentals, said:

"Renters insurance is important for both tenants and landlords, and now renters can conveniently get a quote and purchase a plan through Zillow, making their move that much easier.

"Zillow aims to simplify the moving process and make life easier for renters. We understand the importance of crossing off those essential to-do list items, and now we're excited to offer a seamless solution to protecting renters' belongings."

The addition of renters insurance comes swiftly off the back of Zillow introducing mortgages with a 1% down payment within the past fortnight:

The mortgage segment of Zillow's business is by no means a major money spinner as things stand, but the introduction of a wallet-friendly alternative for homebuyers will definitely go down well in a U.S. housing market facing a major affordability crisis.

September 7, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

People Roundup 20 June 2024
People Roundup: CoStar Group, Holo, Dubizzle

This week's people roundup is finance-heavy, with two CFO appointments coming out of Asia and the United States.   CoStar...

Read More
Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1
Realtor.com Releases Next Stage of Its Buyer Agency Advertising Campaign

Realtor.com, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More

Editor's Pick