Zillow Partners with Funnel for Rentals Efficiency

Zillow and Funnel have teamed up to build a more connected path "from search to signed lease" for renters in the United States.

Funnel is a dedicated, AI-first platform for multifamily rentals.

The partnership connects Zillow’s rental audience with Funnel’s front-office-only AI platform. Renters can now complete more of the journey in one place, while property managers keep working in the Funnel tools they already use.

Renters can book property tours directly from Zillow for participating Funnel-integrated properties, with tour status visible on Zillow. Renters will be able to start a property manager’s Funnel rental application from a Zillow listing, pre-filled with information they’ve previously shared with Zillow.

Funnel will share lifecycle updates, including tour and application status, back to Zillow. This supports one consolidated view for renters to track their rental journey across properties on Zillow.

Michael Sherman, senior vice president, Zillow Rentals, said:

"Searching for a home often feels like a series of separate systems, from new sites to the same questions over and over again. The goal of this partnership is to make each step feel like a continuation of the renter’s journey, instead of a restart. Elevating entry points to the systems property managers already run is how we do that efficiently for both sides of the marketplace."

Zillow research shows that 41% of recent renters used between five and nine sites or apps to find their next home, up from 35% in 2025.

Tyler Christiansen, CEO at Funnel, said that the partnership eliminates unnecessary friction for high-intent renters.

"Our data shows that while most renters still want human connection during their search — especially around touring — roughly 25% are ready to apply immediately without ever setting foot on the property. This partnership with Zillow meets those high-intent renters exactly where they are, eliminating unnecessary friction and enabling direct conversion from ILS search to application."