Zillow Rolls Out AI-Assisted Home Tours Nationwide

August 10, 2022
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Home shoppers across the U.S. can now tour homes virtually using Zillow's free, AI-generated floor-plan tool. Zillow's AI-generated floor plan is powered by Zillow tech but is available for free use on listings anywhere.

Zillow's machine learning generates floor plans, imports all the listing's photos and places them on the floor plan, giving shoppers an in-person perspective of a home's shape and flow. The AI program uses panoramic photos captured by an agent or photographer with the free 3D Home app and a 360-degree camera, and then applies the company's machine-learning models to generate a 3D Home tour and interactive floor plan.

Zillow's tech also shows AI-predicted room dimensions, square footage, and the location of the listing photos relative to the other media.

Josh Weisberg, vice president of Zillow's Rich Media Experience team, said:

"Zillow surfing has always been about imagining all the possibilities a move could bring, and Zillow surfing 2.0 is bringing those possibilities to life in a much more interactive, realistic way.

"Now shoppers can act more quickly and confidently, whether they're searching in their own neighborhood or hundreds or thousands of miles away. We're pushing the boundaries of what homebuyers and renters can expect when shopping for a home online."

According to Zillow's own research, more than half (56%) of buyers agree they wasted time on their home search by viewing properties that they would have skipped if they had understood the floor plan before their visit. Almost three-quarters (74%) agree that a dynamic floor plan helps them determine if a home is right for them.

Zillow has made big technological pushes in the past few months, including partnerships with Redfin on 3D listings tech, the integration of ShowingTime into StreetEasy, and the addition of a MultiLocation tool on its property search.

Zillow's share price is still struggling since the company divested itself from iBuying, but has recovered from $29.69 per share in June to $36.33 in August.

August 10, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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