Zillow says Agents are Still Needed

August 26, 2020
Share this Post: 

At Zillow’s virtual Unlock conference earlier this week, executives spoke on what the company should be focusing on next and came to the conclusion that technology isn’t driving away from the need for agents. 

Zillow has been running survey after survey to keep up with consumer behavior in order to plan the next course of action when it comes to business trends. 

Zillow Senior Vice President of Integrated Marketing, Ravi Kandikonda, said that some of the results of these surveys have shown that consumers wanting to move are feeling stuck and overwhelmed by the process. 

He explained that with tight timelines, gathering enough financials in time, the tightening of lending restrictions, and an ongoing global pandemic are all things technology can’t solve. 

“In these types of situations, we absolutely need our partners to make it mentally possible for our customers and make it possible for them to buy.”

Zillow President Jeremy Wacksman said:

“[Consumers] want the phone to do more for them but they need the partner more than ever,” Wacksman said. “They need the expert guide that’s done this hundreds of times, is going to get them through the process, and knows how to navigate the unexpected because the stakes are higher now.

“Our focus at Zillow is building those digital tools so that you all can shine as their partner, as their coach, through the transaction.”

August 26, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1
Realtor.com Releases Next Stage of Its Buyer Agency Advertising Campaign

Realtor.com, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More
Untitled Design 17
REA Group Acquires Remaining Stake in Prospecting Tool Realtair

REA Group has announced that it has bought the remaining shares of Australian proptech company Realtair. Previously, REA Group held...

Read More

Editor's Pick