Zillow Upgrades UX with Interactive AI Generated Floorplans

June 16, 2022
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Zillow surfing 2.0 has arrived.

The US giant is now using machine learning to not only generate floorplans, but also import listing photos into floorplans, giving shoppers an in-person perspective of a home's shape and flow.

The AI-generated floorplans are powered by Zillow tech but they are available to use for free on listings anywhere.

Zillow's AI-generated floorplan means navigating more seamlessly and naturally through photos, a 3D Home tour and other listing information, getting a remarkably accurate sense of a home's flow and space.

An hour of teleporting through interactive floorplans, Zillow says, can replace an afternoon, or longer, of scheduling tours and driving around town to see homes in person.

Josh Weisberg, vice president of Zillow's Rich Media Experience team, said:

"Zillow surfing has always been about imagining all the possibilities a move could bring, and Zillow surfing 2.0 is bringing those possibilities to life in a much more interactive, realistic way.

"Now shoppers can act more quickly and confidently, whether they're searching in their own neighborhood or hundreds or thousands of miles away. We're pushing the boundaries of what home buyers and renters can expect when shopping for a home online."

According to data from the Zillow Consumer Housing Trends Report, 74% of buyers agree that a dynamic floorplan helps them determine if a home is right for them.

Additionally, 81% of buyers and 71% of renters said they were more likely to visit a home if the listing included a floorplan they liked.

"Zillow 2.0" is Zillow's follow up attempt at technological innovation after the disastrous Zillow Offers division, which collapsed in late 2021 after record losses and required the company to layoff 25% of its staff.

The iBuying program involved Zillow buying, renovating and selling homes itself. But a catastrophic EBITDA loss of €169m in Q3 2021 meant the company had to wind down Zillow Offers after it unintentionally purchased homes at higher prices than the future selling value, which turned into a $304m inventory write down.

Zillow will hope that its AI Generated floorplans are more successful!

June 16, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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