Zimmo Premieres First House for Sale in the Metaverse

June 2, 2022

Zimmo, Belgium’s second largest property portal, has become the first portal to advertise a property for sale in both the real and digital world.

The Tongeren-based property, valued at €1,475,000, has a special bonus—whoever buys the property in the real world will also get a carbon copy of it in the metaverse.

The owner of the digital property, valued at an estimated €30,000, will also be able to rent out the space to companies who want to host events in the Metaverse.

Marjorie Vanbets, Marketing and Communications Manager at Zimmo, said:

"Zimmo is a smart platform for the sale and rental of real estate. Thanks to non-fungible tokens (NFTs) and blockchain technology, virtual real estate is on the rise in the Metaverse. At Zimmo, we want to explore and embrace these innovations to offer our customers even more options, including virtual ones."

Virtual real estate is booming in metaverses such as Decentraland, which uses Mana as its digital currency. The cheapest plots of land available on Decentraland cost 3487 Mana ( $3,400).

June 2, 2022
Harvey is an accidental real estate journalist and professional copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has worked as a freelance copywriter since 2021, with a special focus on startups real estate. Harvey joined Online Marketplaces as a News Editor in 2022, writing over 2000 news stories and interviewing dozens of high profile industry leaders both in-person and as a co-host of the PPW Podcast.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Product Update 5Dec25
Product and Services Roundup: Idealista, Casavo, Propstreet, Domclick

This week's Product Roundup is all about Europe. We'll start with Spain's market-leading portal, idealista...   Europe: idealista adds online...

Read More
BCG Generic 1
Baltic Classifieds Group H1 2026: Revenues up 20% for "Outstanding" Real Estate Segment

Baltic Classifieds Group, which operates over a dozen leading classifieds platforms in Lithuania, Estonia, and Latvia, has released typically strong...

Read More
SCOUT24 RESULTS Q1 2021 2
Scout24 Plans New €500m Buyback as Portal Doubles Down on Returns

Scout24, the operator of leading German portal ImmoScout24, has approved a new share buy-back programme of up to €500 million...

Read More
hemnet building with logo editado 3
Hemnet Bets On Pay-When-Sold Listings To Capture Earlier Inventory

Sweden’s leading property portal Hemnet is rolling out a “sell first, pay later” model and chain-level broker partnerships in a...

Read More

Editor's Pick